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DR. YKK's CREATIVE PROFILE Dr. YKK Unzips Your Mind to make your mindbloom with creativity   Dr.Yew Kam Keong (Dr.YKK) , the founder President & CEO of Mindbloom Consulting is an international speaker, trainer, consultant and best-selling author in the field of creativity.

Energetic Mind Unzipper

Dr.YKK (Kam Keong Yew, Ph.D) is an acknowledged Distinguished Talent on creativity, a former creativity adviser to Lego and a member of Mensa. He has been described as an energetic speaker, a provocative mind unzipper, an entertaining laughter guru, a masterful story-teller and bestselling author all rolled into one. This together with his wide international exposure and diverse work experience enable him to connect well with his audience (See Interview by StarBizWeek).

Bestselling Author

Dr. YKK has written and published 10 books on creativity. His best-selling book (reprinted 10 times) : “You Are Creative-Let Your Creativity Bloom” has received the endorsements of CEOs, professionals, managers, students, teachers, parents and other prominent personalities from all over the world. His other books include : “ Creative Business Challenges –Innovative Business Solutions” and “ Nurturing Creative Children .” His book have been translated into Chinese, Malay, Thai, Arabic, Croatian and Slovenian.

Creative Thinking

Most enterprises waste untapped financial potentials which may be released by the practice of creative thinking. Using skillfully designed yet simple exercises with profound impacts, Dr.YKK interaction with his audience allow them to discover their latent creative thinking skills. The powerful de-briefing opens their minds to the practical application of their newly re-discovered skills in idea generation and solution finding. Be warned that your mind once stretched may never return to its original dimensions! The elasticity, the stretching skills once acquired stays.

Business Innovations

Supported by latest stories and surveys of global business innovations, Dr.YKK provides convincing evidence that the most profitable business in the world is selling imagination. He shares principles, provides practical techniques and involved his participants on the what, why and how of business innovations. You leave the session with a new found confidence of being able to stand out from your competition. With the right processes in place, World Class enterprises are continuously benefiting from business innovations brought by their own staff at all levels. Higher motivation of the staff and a spirit of belonging to the company are thus experienced. The payback of creating the culture of business innovation exceeds many-folds the investment.

Creative Strategies

Many multinational corporations have found Dr.YKK’s pre-strategy planning session as an invaluable exercise in mind opening and out-of-the-box thinking. It acts like a catalyst that elevates their corporate planning to a whole new level. The managers become more enthusiastic and better equipped to face the challenges ahead.

Dr.YKK’s Presentation Style

• Tailors dynamic presentation to the client’s needs
• Uses laughter as an introduction to set the mood for exuberance and creativity
• Relates topic to global developments
• Inspires audience participation
• Unzips participants minds through simple yet profound Mindxercises
• Tells real life business innovation stories that relate to the client
• Shares unconventional and provocative ideas to bring client’s business to a new and higher level
• Calls for ACTION at the end of the presentation

Creative Services

• Keynote speeches at international and professional conventions
• Presentations prior to strategic and corporate planning sessions to provoke executives to think differently so as to come out with new ideas
• Workshops tailored to client’s specific needs relating to creativity, business process, sales & marketing and product innovations.
• Facilitation on idea generation and problem-solving sessions
• Follow-up sessions to transform ideas to reality

Dr.YKK presented talks and conducted workshops in many parts of the world including: Australia, Malaysia, Singapore, Thailand, China, India, Indonesia, United Kingdom, Mauritius, Zimbabwe, etc

Dr YKK holds a B.Sc(Hons.) degree from Malaysia, an Advanced Diploma from New Zealand and a Ph.D from U.K. He is married with four children. Travelling is one of his passions and he has been to over 50 countries. Another passion is learning new knowledge. He lives a life of adventure and has experienced skydiving, scuba-diving, mountain-climbing, water-skiing, theme-park rides, caves exploring, etc.